How Digital Marketing Companies in India Are Helping Businesses Stay Relevant Online

The advent of the internet has exposed novel vistas for conducting business. According to a survey, India could have around 500 million internet users by 2017. This creates a fascinating opportunity for businesses to sell their services and products to a growing population of internet surfers.

The internet has brought alongside it newer means of marketing. Obviously, traditional marketing or outbound marketing methodologies that use TV and radio ads, banners, hoardings and print ads in newspapers, magazines, brochures along with other marketing collateral, do not work on the web.

Inbound or internet marketing, is marketing on the internet or in the digital sphere. Digital agency requires into consideration things like page rankings in search engine searches, advertising on search engines, banner ads on other websites, marketing on social media marketing, etc. These marketing campaigns are highly focused and target exactly the audience that a particular business really wants to serve ads to.

The need to market products and services on the internet has given rise to a new industry – the internet marketing industry. Digital marketing companies in India provide comprehensive digital marketing services for businesses. They often hire a specialist team of domain experts in search engine optimization (SEO), search engine marketing (SEM), social media marketing (SMM) and social media optimization (SMO).

A recently available survey noted that 34% of the companies surveyed had a digital marketing strategy and 16% companies said that they use internet marketing on / off. A staggering 50% of the respondents said that they do not have a precise strategy for online marketing. These numbers suggest that there are still businesses that have not been exposed to the awesome capabilities and powers of internet-based marketing.

It really is imperative for Indian businesses, in particular, in this age to understand the importance of having an integrated internet marketing strategy if they desire to survive in a highly frenzied and competitive market. Without the help of Digital Marketing Services, they fall short of creating a technique and face the dangers of seeing themselves become directionless. They will never know their online market share, their current market share will be gained by existing and start-up competitors and they’ll never have a powerful online proposition.

AN ELECTRONIC Marketing Company in India can help businesses harness the power of a robust web-based marketing strategy. The usage of novel platforms just like the social media can be quite a game changer as increasing numbers of people are using them to activate with brands. It is an excellent place to gain followers, engage with them and serve them relevant and helpful content. After they become loyal brand followers, targeted ads are served in their mind to convert them into customers.

Online marketing is the present and the near future. Businesses staying away achieve this at their very own risk. It’s worthwhile to climb to the digital bandwagon as the time is right.

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